Yes, genocide.
It's not the "japanese asking for help", by starting this kickstarter, the company implicitly admits that the otaku subculture is inferior and that anime isn't "good" in some way.
It's a house negro attempt to get musstah to support him, because musstah is stronger and negros be weak.
It's not a masterpiece waiting to happen, it's not something bound to "fix" (what ain't broken), it's just an attempt to cash in on the western fanbase that regurgitates the same decades-old miyazaki opinions.
I'm not against it per se though, but rather against what it represents for the western "fan"base: a way to infiltrate japanese market and steal japanese resources.
Which will not happen of course, because Japanese otaku spend a lot more than the ephemereal gaijin donate in their lifetime.
But still, with the demographic decline, this east-west switch is bound to happen. But until then I'll fight it with my utmost.